CoStar: Who’s in Your Orbit?
Opportunity: CoStar can be the new vetting process for your inner circle, with a focus on connection and compatibility.
Tension: We keep everyone in our lives the same way, even though some relationships quietly exhaust us. How do we separate these friendships to decide which new friends to keep?
Insight: Most people keep friendships due to history, not in alignment with who they are now.
Idea: Use CoStat to not only evaluate the connections you have with people in your life, but to make new ones based on emotional alignment, not just history.
Collaborators: Jamar Woods (Copywriter), Anthony Ferrara (Art Director)
The Friend Audit
A new in-app feature where users can audit current or potential friendships. Add friends and visualize energy flow, harmony, stress, and support dynamics to see which categories people fall into between “Inner Circle,” “Emotional Labor,” “Growth Friction,” or “Absent.”
Bumble BFF Collab
Top choices will be provided based on your audit results, and Costar tags in your bio will help you decide who to swipe on.
Campus Pop Up
In an effort to target a key audience demographic, experiential pop-ups at select campuses will allow students to build their friend group and potentially even find a roommate from day one.
Make Your Orbit Permanent
A one-week CoStar tattoo pop-up where only friends categorized as “Inner Circle” in the Friend Audit could receive a custom tattoo, generated from their merged birth charts
